Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Bakery

White Lily Introduces Culinary-Inspired Flour Blends

Each bag of White Lily premium flour can be traced back to the farmers who grew the wheat

July 30, 2015

Nearly 130 years after it first launched its high quality flours and cornmeal that are intrinsic to Southern baking, White Lily is expanding its lineup with three new culinary-inspired flour blends that connect the home baker to the farm like never before. Through a partnership with Shepherd's Grain®, a group of wheat growers in the Pacific Northwest, each bag of White Lily premium flour can be traced back to the farmers who grew the wheat.

The three new flours to be introduced nationwide this July are:

  • White Lily Wheat and Red Grape Seed Flour Blend
  • White Lily Wheat and White Grape Seed Flour Blend
  • White Lily All-Purpose Wheat Flour

Each of these new products is proudly made in the United States and are Non-GMO Project® Verified. The wheat used in these flours has also been sustainably grown by Shepherd's Grain farmers who practice no-till farming.

"We are delighted to partner with White Lily, a brand with an incredibly rich history and national reach," said Mike Moran, general manager at Shepherd's Grain. "This partnership will not only provide quality flour for home bakers across the country, but also better connect them to the growers behind these premium products, helping to bridge the disconnect between consumer and farmer."

Consumers can learn about the farmers who harvested their wheat by entering a code found on the flour package at WhiteLily.com.

In the Wheat and Grape Seed Flour Blends, Shepherd's Grain wheat is blended with an optimal ratio of grape seed flour sourced from WholeVine®. This optimal ratio of wheat flour to grape seed flour creates the same bake-up functionality of traditional all-purpose wheat flour, making for a cup-for-cup replacement.

The NEW White Lily premium flour blends lend rich, full flavors to both sweet and savory baked goods. The Wheat and White Grape Seed Flour Blend is best suited for dishes and baked goods lighter in color and pairs well with flavors such as citrus, apple and pear. The Wheat and Red Grape Seed Flour Blend lends a purple hue to baked goods and is better suited for rich flavors like smoked meats, cherries, mushrooms and chocolate.

KEYWORDS: new food products

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Breaking News
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Breaking News
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Overhead view of Asian-inspired rice bowls, bao buns, shrimp, chicken, fresh vegetables, and chopsticks arranged on a dark wooden table.

UPFs: The Culinary Science View

Death Row Records Cannabis Nevada Products

Death Row Cannabis Expands into Nevada

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 22, 2025

Boost Flavour and Functionality in Plant-Based Beverages With Bio-Based Solutions

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • On-Trend Flour Blends

    See More
  • White Lily Frozen Biscuit Packages

    White Lily Enters Frozen Biscuit Aisle

    See More
  • WhiteLily_Brownie_780.jpg

    White Lily Premium Baking Mixes

    See More

Related Products

See More Products
  • An Integrated Approach to New Food Product Development

  • Optimizing Social Media from a B2B Perspective

  • food-crime.jpg

    Food Crime: An Introduction to Deviance in the Food Industry

See More Products

Events

View AllSubmit An Event
  • May 12, 2015

    Flat Bread and Flour Tortillas Technology Short Course

    This is a hands-on course to learn the processing technology and improve the quality of pita, tandoori, chapatti, and flour tortillas.
View AllSubmit An Event
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing