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Snacks & Appetizers

Rojo's Unveils Line of Artisan-Crafted Salsas, Dips

Refrigerated salsas maker delivers authentic Mexican flavor in 13 new varieties

November 25, 2015

Rojo's, maker of refrigerated salsas, unveiled a line of restaurant-quality salsas and dips featuring new flavors as well as a fresh, new look for the brand. Committed to bringing authentic Mexican flavors from restaurant tables to yours, the artisanal salsas are made in small batches using premium, fresh-cut ingredients to deliver homemade taste. The new salsas are available in 13 varieties.

"Rojo's has a rich heritage in refrigerated foods and is devoted to creating fun, flavorful salsas and dips which embrace the authentic quality of the very first secret family recipe made in 1965," said Mark Miller, vice president of marketing at Simply Fresh Foods. "With its complexity of flavors, a tub of Rojo's has a way of bringing people together at parties, while also offering versatility in the kitchen that enables anyone to make zesty, healthful dishes, without adding unwanted fat and calories."

Cold-processed and never cooked, Rojo's restaurant-quality salsas and dips are crafted in small batches using premium, fresh-cut ingredients like diced tomatoes, flavorful chiles, onions and robust seasonings for freshness and homemade taste. Rojo's foods contain non-GMO ingredients and zero fat or cholesterol, with the majority of its portfolio gluten-free and certified Kosher. A sampling of Rojo's 13 flavor varieties includes:

  • Homestyle Salsas (mild, medium, hot, and single-serve)
  • Specialty Salsas – Restaurant Style, Pico De Gallo, Fire Roasted, Southwest Fire Roasted, and more
  • Inspired Salsas – Black Bean & Corn, Roasted Tomatillo Avocado, and more
  • Layer Dips – 5-Layer Dip and Savory Black Bean Layer Dip
KEYWORDS: gluten-free new food products

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