New Grounds Food CoffeeBar
Two new flavors now available the all-natural energy bar infused with fair-trade coffee
New Grounds Food, creator of CoffeeBar, an all-natural energy bar infused with a full cup of fair-trade coffee, announced the arrival of two new organic, vegan and gluten-free CoffeeBar flavors, Caramel Macchiato and Coconut Mocha.
The brainchild of Northeastern University undergraduates Ali Kothari and Johnny Fayad, the idea for CoffeeBar began when the now college juniors were freshman business students and in desperate need of finding an on-the-go and nutritious way to enjoy both their coffee and breakfast before early morning classes. In 2013, after many hours of dorm room experimentation and countless trial batches, Kothari and Fayad’s coffee-infused energy bar was created.
Now, almost a year after New Grounds Food’s wildly successful Kickstarter campaign, in which the co-founders reached their goal of $10,000 in 15 hours and raised $45,000 in total, the company is excited to introduce two new product flavors to be sold alongside their original Mocha Latte CoffeeBar. Beginning this month, coffee lovers can enjoy CoffeeBar’s Caramel Macchiato, offering a sweet hint of caramel, and Coconut Mocha, which lends an island-inspired, nutty chocolate flavor.
“The public response we’ve received on our concept of “eating your coffee” has far exceeded our expectations, and we’re thrilled to be able to add two, new delicious flavors to the CoffeeBar family,” said New Grounds Food Co-Founder Ali Kothari. “We look forward to sharing our bars and helping people meet the demands of a busy lifestyle!”
Manufactured in Spokane, Washington, CoffeeBar is artfully crafted utilizing the finest all-natural ingredients, like cashews, almond butter, dates and chia seeds, all of which can be found in a pantry. Boasting a combination of protein, fiber, and natural caffeine with real coffee, CoffeeBar is organic, vegan, gluten-free, and non-GMO. New Grounds Food sources CoffeeBar’s most important ingredient, fair-trade coffee, from the non-profit organization, Chain Collaborative, which facilitates social, environmental, economic and quality-focused initiatives in coffee-dependent communities. Through this partnership, New Grounds Food is able to support members of the non-profit’s robust network, including its Vermont-based affiliate, Planting Hope, which has programs to support migrant coffee-pickers and their families in Nicaragua. If New Grounds Food sells 2.5 CoffeeBars a day, they are able to keep one more child in Nicaragua out of the fields and in school for another day. To date, the company has helped 30+ students stay in classes for an entire year.