The ICEE Company announced new promotional flavors for 2016. Strawberry Citrus, Strawberry Shortcake and Tropical Fusion. These new flavors will start rolling out in February and continue through summer, 2016.

Strawberry Citrus is a blend of Strawberry, Pineapple and Orange. Berry and citrus are top ranking flavors in the beverage category and the blend is made for ICEE. Strawberry Shortcake, inspired by one of America's favorite desserts is a tasty blend of strawberries and crème. Tropical punch is a flavorful mix of pineapple, orange and guava with a hint of cherry and lime. All three flavors will be available to all ICEE Retail channels.

"We are excited to offer new innovative flavors along with our Summertime Favorites, Lemonade and Strawberry Lemonade," said Dan Fachner, President, of the ICEE Company. "ICEE consumers love a mix of new and favorite flavors and we are excited to meet that need with our innovative flavor offerings."