Daelmans Launches the Stroopwafel in US
Stroopwafels are now served on United Airlines
This month, United began offering Daelmans Stroopwafels as complimentary morning snacks for economy-cabin customers on thousands of daily flights, including trips within North America, with the waffle pairing perfectly with hot coffee or tea. Delicious straight from the package, Daelmans stroopwafels evolve into a scrumptious, sweet and melty treat when placed atop your hot cup for about two minutes, allowing the heat to warm the biscuit, soften the caramel, and release the natural aroma of cinnamon and real Bourbon vanilla.
“The Stroopwafel has been a Dutch favorite for over a century, and we are pleased to announce this introduction with Daelmans, our partners and the global quality leader in stroopwafels,” said Tom Daly, CEO of The Brand Passport, Inc., “Daelmans’ commitment to quality, along with the distribution reach and marketing expertise offered by The Brand Passport, will go far toward achieving our objective of making ‘stroopwafel’ a household staple across North America.”