IRVINS Salted Egg, a packaged chip brand known for its salted duck egg yolk flavor and chef-driven recipes, announced its new direct-to-consumer website for US customers. Established in Southeast Asia with brick-and-mortar stores and a following in nine other countries, the brand's strategy is aimed at building its US customer base through eatirvins.us.
A select variety of IRVINS chips will be available online: Salted Egg Potato Chips, Spicy Salted Egg Potato Chips, Salted Egg Cassava Chips, Spicy Salted Egg Cassava Chips and Salted Egg Crunchy Roll.
While IRVINS products are already available in the US at Asian markets like 99 Ranch, Seafood City and H Mart, plus specialty shops, the online presence marks a new chapter in the availability of Asian packaged goods in North America. IRVINS brings a premium, high quality snack to the direct-to-consumer market that hopes to compete in the American chip category.
All chips are made in Singapore with superior ingredients, including the familiar Asian flavor salted duck egg yolk, as well as handpicked stem-to-stem curry leaves and red chili pepper to add flavor while enhancing the salted egg taste, with no added preservatives.