Real Bone Broth Rebrands as Bonafide Provisions
Organic, frozen bone broth unveils new packaging and name change
Real Bone Broth is unveiling a new name and look for its organic, restorative bone broth – relaunching as Bonafide Provisions at Natural Products Expo West. Bonafide Provisions is traditionally prepared and handcrafted in small batches to ensure the highest quality. The company’s new name reflects its commitment to delivering real and genuine (Bonafide) food for the journey (Provisions).
Bonafide Provisions' new packaging highlights its breadth of nutritional qualifications, including organic, gluten free, paleo friendly and GAPS diet approved – speaking to the company’s mission to provide restorative, organic, real bone broth to heal and nourish people’s bodies and its commitment to supporting organic farmers and ranchers.
“Born from my personal and clinical experience with the healing powers of bone broth, Bonafide Provisions celebrates and encourages optimal wellness by delivering the highest quality bone broth available,” said founder Sharon Brown, a clinical nutritionist and certified GAPS practitioner. “We believe that real nutrition should be accessible and easily incorporated into a person’s daily routine, without compromising nutrient density or quality. Our new name reflects our continued mission to provide real food to nourish the journey of life.”
The first USDA Organic, frozen broth on the market, Bonafide Provisions created a new grocery category: frozen bone broth. Unlike other broth products currently available, Bonafide Provisions is not shelf stable and never uses preservatives or high-heat pasteurization, ensuring it retains the highest level of nutrients. Offering 12-14 grams of protein per serving, amino acids including proline and glycine, gelatin and easily digestible minerals to support health and vitality, Bonafide Provisions continues to lead the category in nutritional value. Best enjoyed when sipped warm, the broth is a fantastic alternative to coffee or tea and can also be used as a base for soups, smoothies, stews and sauces, or in place of water in rice and pasta dishes to add additional nutrients.
Bonafide Provisions' certified organic bone broth is available in two flavors: Pasture Raised Chicken and Grass Fed Beef. Prepared in the traditional, centuries old method, the broths are slow simmered for 24-48 hours to maximize nutrient content by producing gelatin from collagen-rich joints and extracting minerals from the bones into the broth, then frozen immediately after preparation to maintain nutritional integrity. Suggested retail price is $9.99 per 24-ounce frozen pouch.