John Wahl, veteran food and beverage executive, has joined Bonafide Provisions™, the pioneer and category leader of frozen, organic bone broth, as its vice president of sales. Wahl brings more than 20 years of experience to his new role, where he’ll spearhead strategic growth and channel expansion for the brand’s core line of frozen bone broths and new ready-to-drink line of Drinkable Veggies™.

“The moment I met John, I knew he was the right person for the job,” said Sharon Brown, founder and CEO of Bonafide Provisions. “Not only does he have the perfect background helping to sell brands in our space, but he understands how we’re trying to empower people to take control of their well-being through food. Our company has grown significantly in the past year, and with his industry experience, John is the best person to help lead sales as our portfolio continues to expand into traditional and specialty markets across the country.”