Pure Protein® announced the launch of its newest innovation – Pure Protein Crunch. The bite-sized protein snacks are formulated to provide physically active, on-the-go snackers a convenient, nutritious option with 10 grams of protein per serving.

Pure Protein Crunch is available in two flavors – double chocolate and peanut butter – and each bite-sized serving contains 5 grams of sugar and 160 calories or less. Pure Protein Crunch is principally formulated like Pure Protein bars, a pioneer of the protein bar category, which launched in 1995.

"Today, busy people are turning to convenient, protein-packed snacks to fuel their on-the-go lifestyles," said Monique Acevedo, Vice President for Pure Protein. "With Pure Protein Crunch, they now have a full-flavored, portable protein option with 5 grams of sugar that helps keep their unpredictable lives on track with the same great taste and protein they expect from the entire Pure Protein product line."

Each 1.20-ounce, single-serving pouch of Pure Protein Crunch contains 10 grams of protein in bite-sized, crunchy crisps. They're made with non-GMO ingredients and are gluten-free – an easy, fun and convenient snack for energy on-the-go.

  • Pure Protein Crunch Double Chocolate is covered in rich chocolate, and contains 5 grams of sugar with 150 calories
  • Pure Protein Crunch Peanut Butter has a peanut buttery flavor, and contains 5 grams of sugar with 160 calories