With 72% of people associating Easter with the first sign of Spring, it's no wonder that PEEPS® have had a lasting impression on American culture. Although PEEPS® were hatched more than 60 years ago, the past decade brought PEEPS® to new heights, with the introduction of PEEPS® dipped and covered in chocolate or fudge, and innovative marshmallow flavors evoking tastes like party cake and sour watermelon. With the support of fans, the PEEPS® brand continues to reinvent classic products, making way for new traditions to help express PEEPSONALITY® year round.

It's no surprise nearly half of Americans grab PEEPS® off store shelves in time for the season, a tradition kept for more than 60 years, but now PEEPS® are much more than just basket fillers. Fans express their PEEPSONALITY® in different ways, in fact, 60% of people who bake use candy in their Easter traditions. On top of that, a third of PEEPS® fans purchase PEEPS® with a different purpose in mind, including recipes, crafts, dioramas, science experiments and gaming activities. Regardless of how they are used, the nostalgic favorite has grown beyond the Easter basket. PEEPS® fans can visit www.marshmallowpeeps.com to find recipes and fun craft ideas.

"PEEPS® is dedicated to offering our fans a variety of products, looking to the latest flavor trends to inspire new and exciting innovations," said Noelle Porcoro, Senior Brand Manager for PEEPS®. "Fans love to try our new flavors hitting shelves each Easter, but we also know many families have included the classic Chicks and Bunnies in their Easter traditions for generations. We appreciate our fans who welcome our brand into their celebrations each year."