As part of its ongoing commitment to help its customers save money, save time and eat well, Giant Food of Landover launched Nature’s Promise “Free from” products. Since hitting shelves in 2004, Nature’s Promise products have been a familiar, affordable favorite of Giant’s customers, especially the USDA certified organic products. As part of a brand refresh, Nature’s Promise natural products are now clearly labeled “Free from” to help customers make healthy choices.

“Customers continue to ask us for more organic and ‘Free from’ choices in our stores and Nature’s Promise is a brand they can trust to provide affordable organic and ‘Free from’ products,” said Juan De Paoli, Senior Vice President Own Brands, Ahold USA. “With this refresh, we continue to innovate within our Nature’s Promise brand bringing new solutions and more transparency to help our customers eat well and save money.”

Nature’s Promise “Free from” ingredients are clearly indicated on the product packaging and all Nature’s Promise “Free from” products are free from artificial ingredients, including artificial colors, flavors and preservatives. Nature’s Promise “Free from” household products are free from harsh chemicals, including ingredients like added artificial dyes and fragrances.