Plant-based and free-from will remain major growth drivers at Hydrosol
March 16, 2020
Every two years, this specialist for stabilizing and texturing systems invites its worldwide employees and sales partners to a Sales Network Meeting. One of the goals is to present the current trends and expectations in the different markets, along with innovative product concepts to address them.
Clean label brand, launched in March 2016, gains distribution
November 28, 2017
In March, Free From Fellows introduced sugar-free, gelatin-free and gluten-free Gummy Bears, Cola Bottles and Midget Gems. These stevia-sweetened, vegan candies do not contain artificial colors and flavors.
The market for allergy-free or free-from foods has moved from a relatively specialist status to mainstream in just a short period of time. In particular, those products with gluten-free and lactose-free positions are establishing strong presence.
Consumer reception is far from lukewarm about this new era of frozen desserts that avoid soy, gluten, artificial colors, GMOs, and preservatives
February 7, 2017
Ice cream has a reputation for being a sugar-heavy, nutrition void calorie bomb—and rightfully so. But today’s ice cream has the potential offer much more by adding much less (i.e., less sugar, less fat, etc.). Food industry marketers are astutely churning out a variety of healthier, yet still decadent, frozen treats to please modern American consumers, according to market research firm Packaged Facts in the new report, Ice Cream and Frozen Desserts in the US, 9th Edition.
A variety of industry trends are responsible for an uptick in healthy snack options:
There is a growing preference amongst snackers for products that provide more healthful options than typical snacks.
"Free from" remains a top driving trend for healthy-ingredient snack sales, with allergen- and gluten-free claims the most popular.
Protein, bite-sized snacks, and innovative flavors are in high demand.
There has been an increase in the percentage of adults who believe they snack healthier, which has climbed to 30% in the last decade. Relatedly, younger Americans are more likely to believe they eat healthier than are older adults.
Finally, the term "natural" as a marketing tool may have to change if the US Food and Drug Administration adopts regulations concerning the term.