popchips Introduces Ridges Line
popchips Ridges contain are gluten-free, kosher, and contain no artificial preservatives
popchips inc. announced one of the company’s boldest product innovations to date with the introduction of an entirely new product line called Ridges.
popchips spent several years experimenting with its innovative process of combining heat and pressure to create a crunchy ridged chip. The new Ridges line rolls out to retailers nationwide in June in four flavors: salted, tangy barbeque, cheddar & sour cream and chili cheese.
“The new Ridges product was created to appeal to consumers who love crunch in their chips,” said popchips CEO, Dave Ritterbush. “The texture of Ridges allows the boldness of our flavors to shine and delivers a big crunch you wouldn’t expect from a chip that is never deep fried. For the first time ever, there’s a big crunch, bold flavor ridged chip that tastes every bit as good as deep fried but with significantly less fat and calories.”
popchips found that seven out of 10 better-for-you shoppers were seeking more crunch in their snacking, which Ridges were specifically created to deliver. popchips Ridges contain are gluten-free, kosher, contain no artificial preservatives, no synthetic colors, no cholesterol and zero grams of trans fat.