Sabra Launches Veggie Fusions
New guacamole is loaded with crisp, chunky vegetables and 30% less fat
"More than two-thirds of American consumers purchase avocados," said Tracy Luckow, marketing director for Sabra Dipping Company. "And we've all fallen for Guacamole in a big way. In expanding our successful line of products we kept true to what people enjoy, the chunky avocado and clean flavor while adding even more great taste by blending in the best, freshest vegetables for an absolute breakthrough in guacamole. The added benefit is not only more flavor but a reduced fat content which is win-win even for those of us who appreciate the good fat content in guacamole."
Veggie Fusions was co-created with consumers in the heart of where all of Sabra's innovations begin, in the kitchen at Sabra's Center of Excellence in Chesterfield County, Va. The concept for Veggie Fusions was born out of insights that indicated consumers were eager to try new innovations in guacamole and would welcome reduced fat per serving. Sabra noticed consumers adding new flavors and veggies to their guacamole in restaurants, recipes and on social media.
Made with fresh, ripe Hass avocado, each flavor is then packed with a variety of colorful and nutritious vegetables picked at the height of ripeness, adding antioxidants, fiber and vitamins. The Garden Vegetable variety features carrots, peppers, tomatoes, herbs and spices. The South Western variety includes corn, peppers, onions, black beans, garlic and tomatoes. Mango Lime is packed with flavorful mango, lime and herbs.
Veggie Fusions are available in the deli section of grocery stores and supermarkets nationwide. All three varieties are vegan, kosher, gluten-free and made with the best quality ingredients. The suggested retail price is $3.99 for a 7-ounce container.