Sabra Dipping Company announced that it is adding a little heat to the fall season by introducing a new limited edition flavor to its hummus product portfolio, Zesty 3-Pepper Chili with Red Beans.
"Consumers have really enjoyed our limited edition offerings in the past and we are thrilled to introduce Zesty 3-Pepper Chili with Red Beans Hummus today," said Eric Greifenberger, director of marketing at Sabra. "All Sabra innovation starts with consumer insights. We asked consumers to choose this fall's limited edition variety out of six different choices, and Zesty 3-Pepper Chili with Red Beans was the winner. Some of our LTOs, such as Caramelized Onion with Smoked Paprika hummus have become part of our regular line so we can't wait to listen to consumer feedback on this – we are definitely looking forward to consumers reaching out to us after they give it a try!"
Zesty 3-Pepper Chili with Red Beans Hummus is a limited edition flavor that has bits of red beans mixed with red and green bell peppers and just the right amount of jalapenos to give its unique flavor.
Sabra's Zesty 3-Pepper with Red Beans Hummus
New limited edition variety is available for the fall season
October 25, 2016