Zevia announced its evolution from a soda company to a beverage company with the addition of two new product lines to its portfolio: Energy and Sparkling Water.
Reducing sugar is one of the largest dietary shifts occurring in the US, and Zevia sees familiar beverage categories as an easy place to start. Both product lines present an opportunity for the company to offer new beverage alternatives as consumers around the world are becoming increasingly aware of the health risks associated with excess sugar consumption.
Energy: "We all love the boost we get from caffeine, but current energy drinks on the market are loaded with either sugar or artificial sweeteners, as well as a bunch of exotic supplements," said Paddy Spence, CEO of Zevia. "We created a line with zero calories, 120mg of caffeine from coffee extract, sweetened with stevia, and no additional supplementation. It's a better-for-you option in a category that has not been known for healthy ingredients."
Sparkling Water: "Flavored sparkling water has become very popular, but for many of us, these unsweetened products just don't deliver from a taste perspective," added Spence. "A little sweetness, from stevia, along with zero calories, no sugar, and Non-GMO Project Verified flavors, makes sparkling water come to life."
Zevia Energy will feature single-serve, 12-ounce slim cans with 120 mg of natural caffeine, with a suggested retail price of $1.99 per can. Zevia Energy will be available in three flavors: Mango Ginger, Raspberry Lime and Grapefruit. Zevia Sparkling Water, to be sold in eight packs with a suggested retail price of $5.99, will include four flavors: Lime, Blackberry, Cucumber Lemon and Mandarin Orange. Both lines are Non-GMO Project Verified, zero calories and sweetened with stevia.
New Zevia Beverages
Zevia introduces zero-calorie, naturally sweetened energy and sparkling water product lines
July 15, 2016