AAK, one of the world’s leading manufacturers of high value-adding specialty vegetable fats and oils, has launched a new website, www.BetterwithAAK.com.

The website helps product developers and it showcases some of AAK’s unique co-development solutions. This co-development process allows AAK to work hand-in-hand with industry partners to develop new solutions for some of today’s toughest formulation challenges.

“We wanted to develop a resource for manufacturers that would highlight our co-development capabilities and provide real-world examples of the range of bakery and confectionery formulation challenges we have overcome,” says Terry Thomas, president, AAK USA Inc. “Our co-development process allows us to work hand-in-hand in the lab to ensure that we can meet and exceed desired products’ attributes and ensure a finished product that consumers will love.”

Thomas adds, “Our new website is just one phase of AAK’s co-development evolution. Construction is almost complete on our state-of-the-art customer innovation center, which is scheduled to open this fall. We are truly thrilled to be on the cusp of this milestone. Soon we will open the doors of this new facility and be able to offer our co-development solutions to even more processors as a tool that can benefit their formulation work as well.”

BetterwithAAK.com highlights AAK’s selection of non-hydro, no trans, PHO-free brands which are uniquely targeted to specific applications and challenges. The site showcases a multitude of useful and timely solutions that allow manufacturers to continue to create great tasting quality foods with consumer-friendly labels for the following industries:

AAK Bakery Solutions
AAK has non-hydrogenated (non-hydro) solutions for the most challenging real-world baking applications, so bakery products perform and taste just as good as they always have, with a consumer-friendly label. AAK’s non-hydro products naturally contain no trans. From bakery mixes, laminated doughs, and icing systems to cream filling systems and whipped toppings, AAK meets today’s consumer and legislative requirements without sacrificing quality, turnaround time or cost effectiveness. A few of the success stories highlighted on the new website include a puff pastry, a chocolate chip cookie, a filled croissant, and a bake-stable cookie filling.

AAK Confectionery Solutions
In addition to being a world leader in specialty fats to the chocolate and confectionery industries, AAK has a true legacy of confection experience and expertise. Building upon a strong confectionery foundation, AAK continues to create and truly innovate in many ways, like being the first to offer non-hydro specialty fat solutions to the confectionery industry in 2006. AAK offers a wide variety of cocoa butter substitutes and cocoa butter equivalents for compound coatings, including several non-hydrogenated and reduced saturates coating fats. In addition to coating fats, AAK has confectionery fats for fillings, inclusions, caramels, and ice cream coatings. There are multiple success stories to check out on the new website such as a peanut butter filled cookie, a chocolate nut butter spread, an enrobed cream-filled cake, and an enrobed nutrition bar.

In addition, BetterwithAAK.com provides information regarding AAK’s commitment to sustainability and responsible growth. AAK’s products are derived from renewable crops, with ingredients grown and sourced responsibly as part of a continued commitment to sustainability. AAK is a founding member of the Roundtable on Sustainable Palm Oil (RSPO) and offers RSPO-certified material.

Take a tour of the new website at www.betterwithAAK.com.

AAK is a leading provider of value-adding vegetable oils & fats. Our wide range of raw materials, broad process capabilities, and expertise in oils & fats within food applications enable us to develop innovative and value-adding solutions across many industries – Chocolate & Confectionery, Bakery, Dairy, Infant Nutrition, Food Service, Personal Care, and more. AAK’s proven expertise is based on more than 140 years of experience within oils & fats. Our unique co-development approach brings our customers’ skills and know-how together with our own capabilities and mindset for lasting results. Listed on the NASDAQ OMX Stockholm and with our headquarters in Malmö, Sweden, AAK has 19 production facilities and customization plants, sales offices in more than 25 countries and more than 2,700 employees.


499 Thornall St., 5th Floor
Edison, NJ 08837
Phone: 973 344 1300