Happy Planet launched three new all-natural fresh soups, expanding its meal solution options to appeal to an even broader range of consumer needs and tastes; Korean Hot & Sour inspired by the booming popularity of Korean cuisine and Chicken Pot Pie and Tomato Grilled Cheese part of the new line of ‘Local Faves’ fresh soups, based on Canadians’ favorite comfort foods.
“For us at Happy Planet, we approach our fresh soups as an opportunity to provide the unique experiences that consumers are craving,” says Brendan Kelly, VP Marketing, Happy Planet. “Whether it’s the excitement of authentic, ethnic flavors or the comfort of familiar homestyle favorites, our soups take consumers to their ‘happy place.’”
Happy Planet’s new ‘Local Faves’ fresh soups capture the essence of hearty Canadian comfort food with flavor profiles that evoke cherished memories. Chicken Pot Pie Soup – an ode to chicken pot pie; creamy, rich and full of vegetables, potatoes and quality, organic free-range chicken meat from farms located in Kawartha Lakes region, ON and Tomato Grilled Cheese Soup – inspired by the all-time favorite lunchtime combo; the fresh taste of tomato soup paired with the comfort of a homemade grilled cheese sandwich.
Korean cuisine is one of the hottest emerging trends and Happy Planet’s newest addition to their globally-inspired fresh soup line delivers; Korean Hot & Sour Soup with a rich broth full of kimchi and vegetables, infused with deep flavors of gojuchang and spices.
The new Korean Hot & Sour Soup is also available in their Grab & Go single serve fresh soup line – delicious, healthy & convenient meal solutions for work, school or consumers on the go.
“Since launching our Grab & Go fresh soup line last year, incremental listings of our Grab & Go Soups have proven to increase retailers’ overall sales of Happy Planet soups by up to 16%,” says Kelly. “So with both the single serve and larger pouch formats and a mix of classic and innovative flavors, Happy Planet fresh soups are sure to bring excitement to the category – making both retailers and consumers smile.”
All Happy Planet fresh soups are made with fresh, premium, all-natural and organic ingredients, and contain no preservatives or anything artificial. Thirteen flavors inspired by cuisines from around the world and Canadians’ favorite comfort foods that taste as good as homemade. Gluten-free, dairy-free, vegetarian and vegan options are available.
Happy Planet Launches New Fresh Soups
New varieties include Korean Hot & Sour, Chicken Pot Pie, and Tomato Grilled Cheese
September 9, 2016