Treo Organic Birch Water Infusion was launched at the Natural Products Expo East show in Baltimore. Treo is a low calorie, organic- certified fruit beverage that is infused with hand-tapped Vermont birch water to enhance its natural sweetness, full flavor and nutrient benefits. “Treo is not only a super healthy beverage” says Bob Golden, Founder and CEO, “it tastes delicious and hydrates you like nothing else”.
Treo is the first beverage to incorporate birch water sourced from US birch trees. “We worked closely with forestry experts affiliated with major universities in the Northeast to identify the best birch sources and ensure the tapping process was done in the most ecologically friendly manner” says Brian O’Byrne, Treo President and former CEO of YooHoo/Orangina.
Treo comes in four flavors – Strawberry, Blueberry, Peach Mango, Coconut Pineapple – each with 10 calories per serving and is packaged in a proprietary 16-ounce PET bottle. Each flavor is ‘sweetened by nature’, non-gmo, OU, and gluten free.
The Treo formulas were developed in conjunction with IFF, one of the world’s largest flavor houses. Package designs were created by HMS Design of Norwalk, Connecticut. Sales efforts are being managed by the Touch Agency of Austin, Texas.