Mikawaya, the company that started making mochi ice cream in the 1990s, announced the launch of its new MyMo brand mochi ice cream, which is targeted toward mainstream millennial consumers. The company has already successfully introduced MyMo in nearly 200 stores in about a dozen markets coast to coast, and plans to roll out distribution to major retail chains and foodservice outlets in 2017.

“We are very excited to introduce MyMo to American consumers who are always looking for a unique new snack or dessert treat,” says Mikawaya President and CEO, Jerry Bucan. “Mochi ice cream is emerging as one of the top new food trends in the United States. The consumers we’re marketing to are looking for new, interesting treats, and want to share that discovery with their family and friends. MyMo is our newest offering, featuring favorite flavors designed for the American palate. We plan a major marketing campaign, and intend to attract a shopper who’s looking for a delicious dessert that’s easy to serve and proportioned (at roughly 110 calories per serving). Our customers will get a delicious little indulgence that’s ideal for an afternoon treat or a tasty dessert. Kids also love these dumpling-sized ice cream treats.”

Mikawaya has marketed its popular Mikawaya® brand of mochi ice cream for nearly 20 years in traditional Asian grocers and specialty retailers, nationwide. One of the country’s top chains first picked up Mikawaya product in the mid-1990s and has been carrying the traditional brand ever since.

The MyMo line offers seven flavors, including: Ripe Strawberry, Sweet Mango, Double Chocolate, Vanilla Bean, Cookies & Cream, Green Tea and Mint Chocolate Chip. MyMo is currently being introduced at nearly 200 select locations in the Northern California, Midwest, Northeast and Southeast regions.