Ahead of its 70th anniversary, Tropicana, a brand of Purchase, N.Y.-based PepsiCo Inc., announced the launch of Tropicana Essentials Probiotics, a new 100% juice with probiotics.
Tropicana Probiotics contain one billion live and active cultures in each serving and are available in three flavors: Strawberry Banana, Pineapple Mango and Peach Passion Fruit. Each 8-ounce serving contains more than the recommended daily value of vitamin C and has no added sugar, preservatives or artificial flavors, the company says.
“We are thrilled to be the first to bring probiotics more commonly seen in yogurts, supplements and kombuchas to the mainstream juice aisle,” said Björn Bernemann, vice president and general manager for Tropicana North America, in a statement. “As a heritage brand rooted in innovation, Tropicana is dedicated to launching significant innovation within the rapidly evolving health and wellness space.”
Tropicana Probiotics will be available in multi- and single-serve sizes next to other refrigerated juices nationwide in early 2017, with limited early distribution in select retailers this October.