Steaz is experiencing changes in its top ranks. As the company marks the departure of co-founder Steven Kessler, it welcomes the addition of Jody Cook, who assumes the new role of vice president of sales.

Steaz co-founder moves on
Since co-founding Steaz 14 years ago, Kessler has been an integral part of the core brand team. Through the years, he has helped shape the brand's vision and nurtured its development.

"Steven's drive has been fueled by his love of the brand and his entrepreneurial vision. His passion is evident in every conversation," said Linda Barron, CEO of Steaz. "We wish Steven continued success as he takes this next step in what has already been a successful career path."

"What started out as an idea to bring the best tasting organic and fair trade certified green tea beverages to consumers has developed fully into an industry leading brand that grows stronger every day," added Kessler. "These 14 years have been incredibly rewarding in many ways and I look forward to what is next for me while watching the brand's continued multi-channel growth."

Sales team augmented with industry veteran
To build demand for and distribution of Steaz, the company has added Jody Cook to its executive ranks as vice president of sales. In this new position, Cook will spearhead the building of Steaz's convenience, independent, drug, club and food service divisions and expand within the current distribution channels. The new role dovetails with a broad and increasing demand for healthier beverages.

"We're pleased to bring on Jody as an integral member of the Steaz Executive team, at a time when the brand is primed to take the next growth step," explained Barron. "Considering Jody's two plus decades of experience in the space, we think he will be a dynamic addition to the Steaz team."

"Steaz has been a category leader and industry staple for over a decade, and I'm excited to be joining the team," said Cook. "I believe that Steaz will continue to achieve successes in the ready-to-drink beverage space, particularly by leveraging the innovation and top-quality products that I feel very fortunate to support."