Nielsen's Tops Of 2016: US Grocery
Consumers are turning to quick-and-easy meal solutions and ready-to-drink beverages
Ready-to-drink tea and coffee experienced tremendous sales growth (19.5% and 14.6% respectively), as these options allow consumers to skip the drive-through and in-store lineups while still getting their daily caffeine fixes. On-the-go meals direct from the grocery store continued to capture the attention of Americans this year, and the growth of the “grocerant” is in full swing across the US, offering more than just your typical salad bar. Grocerants span the dining atmosphere, featuring everything from prepared meals to eat-on-the-go to upscale in-store dining. And sales from grocerants are climbing, as they posted growth of 16.4% over 2015. But it's not just the fresh section that is reaping the ready-to-eat meal benefits. Lunch combinations (pre-made lunch options like sandwiches, snacks and cheese and cracker kits) are helping the center of store continue its growth trajectory by offering simple meal solutions for children and adults alike.