Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Soups

Eight Facts About How Americans Eat Soup

One-in-10 people have eaten soup naked

January 23, 2017

Campbell Soup Company released the findings of the National Soup Month Survey, uncovering unexpected ways in which Americans enjoy a bowl of soup. In celebration of January as National Soup Month, the survey asked 2,000 people to weigh in on everything from their favorite soup pairings and toppings to the preferred times, places and ways to eat soup.

“With January being National Soup Month, we wanted to uncover some fun and surprising insights about how Americans enjoy soup,” said Charles Vila, Vice President, Global Consumer and Customer Insights at Campbell. “Whether it’s eating soup with no clothes or slurping down a bowl while lying on the beach, it seems like nothing will get in between Americans and their love of soup.”

Here’s a taste of the top eight survey findings:

1. For the love of soup.
Regardless of age, gender or region, the survey shows that soup is something everyone can agree on. In fact, a nearly unanimous 95% of people say they love or like soup. When taking a closer look at self-proclaimed soup lovers, Millennials (64%) were the clear winners, outpacing Gen-Xers (62%) and Baby Boomers (51%). Regionally, more respondents said they loved soup in the West (62%) and Northeast (60%) than in the East or South (58% each).

2. Double check if that soup is actually “homemade.”
Nearly one-quarter of respondents (24%) confessed to a soup-related “white lie” – they admit to passing off canned soup to dinner party guests as homemade! Millennials led the pack with nearly half (48%) saying they’ve engaged in this shady behavior, while far fewer Gen-Xers (22%) and Baby Boomers (5%) admit to the same. Furthermore, more than twice as many men (36%) than women (14%) say they’ve passed off canned soup as homemade.

3. Soup brings new meaning to the phrase “Netflix and Chill.”
Aside from dinner parties, respondents revealed that the classic Chicken Noodle Soup is the best soup for many occasions – from providing comfort when you have a cold (73%) to being the remedy for the ‘post breakup blues’ (43%) to binge-watching Netflix (23%).

4. Liquid diet? Turns out wine and soup are a match made in heaven.
When asked if they would pair soup with wine, more than one-quarter of respondents (27%) said “yes,” with chardonnay (45%) being the most popular wine pairing, followed by rosé (26%) and pinot noir (25%). But really, can you go wrong?

5. No Shirt? No Shoes? No Problem (for some).
When it comes to sipping soup, clothing is apparently optional for some people. Per the survey, 28% of people admit they’ve eaten soup shirt-less and 20% have eaten soup sans pants. Meanwhile, one-in-10 have eaten soup without any clothes on! Interestingly, twice as many men (15%) than women (7%) have eaten soup this way.

6. Grilled cheese? Yes, please.
What is better than soup and a sandwich? Respondents revealed their top five sandwich pairings with soup were (in order): the tried-and-true grilled cheese (63%), turkey (11%), roast beef (9%), ham (8%) and tuna fish (4%).

7. Must love animals (and soup).
The survey uncovered some unique affinities and hobbies among soup fans. Most respondents (60%) expressed their love of both soup and dogs, while 46% of respondents said the same of soup and cats.

8. Sunday not so Funday.
More inclined to eat soup on a Sunday? For some, Sunday soup is a preferred hangover food. According to the survey, 11% of people shared that they would eat soup on that particular day because they’re hungover. That number nearly doubled among Millennials with 21% admitting to using soup as a Sunday recuperation method.

KEYWORDS: Campbell's consumer survey eating behavior

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Do Americans Have the Facts About Omega-3s?

    See More
  • Circana_780.jpg

    Nearly Half of Americans Eat Three or More Snacks Each Day

    See More
  • IFIC_0122_780.jpg

    How Americans Perceive Healthy Eating

    See More

Related Products

See More Products
  • Thermal Processing of Ready-to-Eat Meat Products

  • download.jpg

    Recent Advances in Ready-to-Eat Food Technology

  • Ready-to-Eat Foods: Microbial Concerns and Control Measures

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing