Beneo: On-Pack Prebiotic Claim
Beneo launches prebiotic logo at FiE 2017
BENEO, one of the leading manufacturers of functional ingredients, had two reasons to celebrate at this year’s recent Food Ingredients Europe (FiE) exhibition in Frankfurt, Germany. Besides marking a 10-year anniversary at the show, BENEO also launched a new on-pack logo to further support the promotion of digestive health and wellness achievable through its prebiotic chicory root fibers.
“Digestive wellness” is becoming more popular with consumers and has been identified by nutrition trend commentator Julian Mellentin as a leading theme for 2018. With this in mind, BENEO created an on-pack logo that customers may use when incorporating BENEO’s Orafti® inulin in a product. The company’s exclusive, accompanying health claim reads, “Chicory inulin contributes to normal bowel function by increasing stool frequency.”
BENEO says its move reflects consumer research suggesting two out of three respondents consider the term “prebiotic” to be appealing. With the increased drive from consumers for on-pack transparency, the prebiotic logo enables manufacturers to communicate their products’ proven effectiveness even more clearly and attractively.
Originally launched at FiE 2007 in London, BENEO has built its business on a versatile portfolio of scientifically-backed functional ingredients that delivers a wide range of technical and nutritional benefits, connecting nutrition and health. Digestive wellness has long played a key role within BENEO’s functional ingredient research and new product concept development. From foundational fiber trials research in the early years to continuous in-depth studies, BENEO’s scientific journey has led to successful EFSA health claim approvals, including one exclusive health claim.
Dominique Speleers is a member of BENEO’s executive board.
“We are proud that over the past 10 years we have focused on continuously building the scientific substantiation of our ingredients, also testing their potential through consumer studies and providing manufacturers with ingredients that meet today’s customer expectations,” he says.
He adds, “The next step for us is to enable our customers to communicate on pack the proven health benefits of our chicory root fiber offer to consumers. We are very excited to launch our new prebiotic logo at FiE. As the only plant-based prebiotic on the market, BENEO’s functional fibers are well placed to help manufacturers create products that meet growing consumer interest in products that truly promote digestive wellness.”
BENEO offers functional ingredients derived from chicory roots, beet sugar, rice, and wheat. BENEO is the ideal partner to help improve a product in its nutritional and technological characteristics. Key nutritional benefits are ‘less fat’, ‘less sugar’, ‘less calories’, ‘added fibre’, ‘gluten-free’ and dairy alternatives as well as energy management, digestive, bone, and dental health. Key technological benefits focus on taste and texture improvements. Through a unique chain of expertise, including the BENEO-Institute that provides decisive insights into nutrition science and legislation, and the BENEO-Technology Center that consults in application technology, BENEO actively supports customers in the development of more balanced and healthy food products.
BENEO is a division of the Südzucker Group, employs more than 900 people and has production units in Belgium, Chile, Germany and Italy.