ICONIC Protein, a ready-to-drink, grass-fed protein beverage company, launched two new flavors: Golden Milk and Coconut Matcha. The flavors join the brand’s signature line of premium high protein drinks that feature a clean ingredient profile and unique, New Zealand-sourced grass-fed milk protein source. Coconut Matcha and Golden Milk will be available online at drinkiconic.com and Amazon.com, and will be rolling out in select grocery retailers such as H-E-B, Sprouts, Wegmans and Fresh Market. ICONIC has also introduced a new subscription service at drinkiconic.com that will allow customers to set recurring deliveries of their favorite flavors.  
As the first ready-to-drink matcha and golden milk high-protein beverages available on the market, the flavors transform adventurous, foodie- and wellness-driven trends into an easy, convenient shelf-stable bottle. ICONIC Protein Golden Milk features turmeric, ginger, black pepper and cinnamon to create a wellness elixir boasting warm, exotic flavors and functional ingredients. The Coconut Matcha flavor blends offers 80mg of caffeine per bottle—equivalent to a small cup of coffee—along with organic matcha and coconut cream.
ICONIC Protein’s signature ready-to-drink high protein beverages offer clean nutrition for modern wellness on-the-go. Each bottle contains 20 grams of protein, 4 grams of fiber and a dose of healthy vitamins and minerals, all for 3 grams of sugar and 130 calories. The grass-fed milk protein is sourced from New Zealand where the farmers raise their livestock hormone-free in open pastures. Each bottle is also lactose, soy, gluten, hormone, antibiotic, preservative and GMO-free. It’s also third-party tested to validate hormone and antibiotic free claims, which are common contaminants in the category. These two new flavors expand the ICONIC Protein family to five flavors, which includes classic flavors like Chocolate Truffle, Vanilla Bean, and Café au Lait – blended with real Colombian coffee.