To kick off 2018, Krispy Kreme Doughnuts gave America an experience by letting consumers decide what an all-new Glazed Doughnut flavor will be. The result? Krispy Kreme Lemon Glazed Doughnut
Krispy Kreme’s innovation team will craft and perfect the Lemon Glazed Doughnut flavor, which will be made available this spring for a full week at participating Krispy Kreme shops.
The #VoteForGlaze campaign was the first time Krispy Kreme let consumers decide an all-new Glazed Doughnut flavor for the brand’s iconic Original Glazed® Doughnut. Fans selected from four flavors – blueberry, caramel, lemon and maple – January 16 through 22 at www.voteforglaze.com.
Lemon was America’s top choice, garnering 36% of the vote. Caramel received 26% of the vote, blueberry received 20% followed by maple, which received 18%.
“Lemon won the vote, but we can’t glaze over the fact that the other three flavors all received a lot of support, even beyond the votes. Our fans’ passion for these flavors – and others – came through loud and clear on social media. So while the polls are closed, our minds are not,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts®.
Krispy Kreme will announce this spring the exact dates the all-new Lemon Glazed Doughnut will be available.