Just Crack an Egg. It may be an unconventional name for a new product, but it’s one that resonated with Prepared Foods readers last month. Coming away with 40% of the vote, Just Crack an Egg from Kraft Heinz earned the title of Favorite New Product from March 2018. 

PepsiCo bubbly and Cheez-It Duoz finished in the second and third positions, with 16% and 15% of reader votes respectively. 

Just Crack an Egg offers consumers a hot, savory egg scramble in under two minutes, just by adding their own fresh egg. With a combination of convenience and freshness, Just Crack an Egg is a breakfast option for Americans with on-the-go lifestyles.

Read more about Just Crack an Egg.

Be sure to VOTE for your favorite new product launch from March 2018.

Voting closes at midnight (EST) on April 30.