Blake's Hard Cider introduced an inspired beverage concept that is equal parts refreshing and meaningful – with a sizable portion of proceeds going to LGBTQ civil rights organization, The Human Rights Campaign® (HRC).
Blake's Rainbow Seeker is a specialty cider featuring a semi-sweet blend of Michigan-grown apples infused with real pineapple and a hint of sage. The all-natural, gluten-free cider features a 5.5% ABV and it arrives in stores in May across all 19 states of Blake's distribution footprint. Customers can find the tropical cider in most Midwest Meijer locations and all Michigan Kroger's. Proceeds from Rainbow Seeker, the first of Blake's Kinder Cider Series, will fund a $40,000 direct donation to advance civil rights and equality programs spearheaded by HRC.
Rainbow Seeker will be sold in 12-ounce cans in six-pack form and on draft throughout Blake's distribution network for the duration of the summer. Each six pack has a suggested retail price of $10.99 - $11.99 per with a portion of program proceeds going directly to HRC. The brand is currently sold in Michigan, Illinois, Indiana, Wisconsin, Ohio, Minnesota, North Dakota, South Dakota, Kentucky, Tennessee, Pennsylvania, North Carolina, South Carolina, Alabama, Georgia, New Jersey and Florida. It will be launching in Virginia and Washington D.C. this Spring.
The HRC’s three million members and supporters work to advance a future where LGBTQ people are ensured of their basic equal rights, and can be open, honest and safe at home, at work and in the community.
Blake's will partner with distributors, retailers, restaurant and bar partners to host events during June Gay Pride Month and in the fall for National Coming Out Day.
Rainbow Seeker is the first installment of the Blake's Hard Cider Co. Kinder Cider Series – a series that will bring awareness to social and environmental issues that directly impact Blake's small farm community.