J&J Snack Foods Corp. introduced SOUR PATCH KIDS® Flavored Ice Pops through a new license with Mondelēz International. With a sweet frozen base and unique sour swirl, fans of SOUR PATCH KIDS® candy can explore their sweet and sour sides in a whole new way starting this spring. SOUR PATCH KIDS® Flavored Ice Pops will be sold in retail and club stores throughout the US and Canada.
Inspired by the classic flavors of the original candy, the new SOUR PATCH KIDS® Flavored Ice Pops are now available in a 12-count variety pack featuring Blue Raspberry, Lemon, Lime, Orange and Redberry® flavors. The 12-count variety pack has a suggested retail price of $2.50 – $3.50. 30-count club packs are also available with an SRP of $5.99 – $7.99.
"As a leader in the frozen novelty industry, we are thrilled to expand our partnership with Mondelēz International to bring the iconic SOUR PATCH KIDS® brand to frozen novelties," said Jerry Law, J&J Snack Foods Senior Vice President. "What makes this product shine is the sour swirl we infused into a sweet, frozen base, giving SOUR PATCH KIDS® candy fans the perfect 'SOUR THEN SWEET®' flavor profile."
Mondelēz International's SOUR PATCH KIDS brand® launched in 1985 and has long been a favorite among teens and young adults. SOUR PATCH KIDS® candy is known for its "SOUR THEN SWEET®" taste.