Sour Patch Kids Flavored Yogurt
Go-GURT taps Sour Patch Kids brand for its first co-branded product innovation
Yoplait Go-GURT brings the sour and sweet flavors of SOUR PATCH KIDS candy to life in a fun, on-the-go snack option in easy, grab-and-go tubes. Go-GURT SOUR PATCH KIDS flavored yogurt will be available in two popular SOUR PATCH KIDS candy flavors, Redberry and Blue Raspberry. This marks Go-GURT's first-ever flavor collaboration.
Inspired by the true SOUR PATCH KIDS Redberry and Blue Raspberry flavors, this new Go-GURT brings a fun, on-trend flavor profile to the yogurt case. As both adults and children indicate a growing interest in sour flavors, this launch offers a fun twist to the traditionally sweet flavors consumers have come to expect from yogurt.
With Go-GURT SOUR PATCH KIDS flavored yogurt, consumers will find the sour and sweet taste that is authentically reminiscent of the iconic treat in a fun, ready-to-pack snack. Just like original Go-GURT, the new yogurt flavors can be added to a lunchbox frozen and will be thawed and ready to enjoy by lunchtime.
This collaboration marks the first time Go-GURT has launched a co-branded yogurt flavor, moving beyond on-package partnerships to incorporate another brand's flavor profile. The two new flavors will be available at retailers nationwide and will start appearing on store shelves in January.
Go-GURT SOUR PATCH KIDS flavored yogurt will be available in 8- and 16-count cartons that contain both Blue Raspberry and Redberry flavored yogurt in easy, grab-and-go tubes. Like all Go-GURT flavors, SOUR PATCH KIDS flavored yogurt is low-fat and does not contain high fructose corn syrup.