7-Eleven, SOUR PATCH KIDS Develop New Slurpee Flavor
New SOUR PATCH® Watermelon flavored Slurpee® debuts this summer
This summer, a convenience store retailer has teamed up with Sour Candy brand, Mondel?z International's SOUR PATCH KIDS, to make summer more delicious with the introduction of the newest Slurpee flavor, SOUR PATCH Watermelon, also with support from 7-Eleven's long-time beverage partner, Fanta.
Fruit flavored Slurpee flavors are the most popular among 7-Eleven customers and SOUR PATCH KIDS are one of the top-selling candies at 7-Eleven. This new SOUR PATCH Watermelon flavored Slurpee really fits the bill, while also adding a new sour flavor twist.
"We're always working to take Slurpee to the next level," said Dennis Phelps, 7-Eleven VP of food service. "And its summer, a time when watermelon flavor is a natural fit. The new SOUR PATCH Watermelon Slurpee tastes delicious – it starts off a little sour, but always ends sweet."
According to Laura Gordon, VP marketing and brand innovation, 7-Eleven really listened to our customers to develop this new offering. "New social listening tools give us the ability to interact directly with customers, learn what they want and quickly experiment with products and flavors they love. Our customers were already buying SOUR PATCH KIDS with their Slurpee drinks, and drinking Slurpees through sour straws – so we know Slurpee fans will love it."
"The new SOUR PATCH Watermelon flavored Slurpee lets us bring our sour and sweet experience to consumers in a whole new way. We know teens love SOUR PATCH KIDS as well as Slurpee so this is the perfect collaboration to delight our consumers outside of our traditional candy experience," said Tara Apisa, Sr. Brand Manager US Candy & Halls at Mondel?z International.
Tim Jones, VP of Convenience at Mondel?z International went on to say that he was happy 7-Eleven captured the "Kids" and he was "proud and excited to work with 7-Eleven to join two of America's great brands – SOUR PATCH KIDS and Slurpee – into one fun and unique experience for the 7-Eleven customer this summer."