YQ by Yoplait™ Plain brings the yogurt category a new 1g-sugar-per-serving option, while packing 17 grams of protein in each 5.3-ounce serving. The flavored varieties deliver 9g of sugar — 40% less than the leading Greek lowfat yogurt – and are lightly sweetened with just the right amount of cane sugar, real fruit and natural flavors. Flavored varieties also deliver 15g of protein per 5.3-ounce serving and are available in Coconut, Peach, Mango, Lime, Strawberry, Blueberry and Vanilla. Plain and Vanilla are also available in 26-ounce tubs.
YQ by Yoplait™ starts with ultra-filtered milk, which is milk that has been filtered to concentrate the amount of protein while removing much of the milk's sugar, or lactose. Lactose is a naturally occurring sugar that adds virtually no sweetness. The ultra-filtered milk is then combined with active cultures and goes through a special churning technique, perfected by Yoplait in France. The result is a differential nutritional profile without the tart tang or chalky aftertaste of Greek-style yogurts.
Last year Yoplait introduced an entirely new segment of the yogurt category in the US – "simply better" — with Oui® by Yoplait®. This French style yogurt made with simple ingredients has quickly grown to become one of the biggest launches in the category in recent years. Yoplait continues to be at the forefront of building the "simply better" segment of the US yogurt category with its latest addition, YQ by Yoplait™.
YQ by Yoplait™ is also gluten-free, 99% lactose free and contains no artificial preservatives, no artificial flavors and no colors from artificial sources. It can be eaten alone as a snack, blended with fruit in a smoothie or as an ingredient in many recipes.
YQ by Yoplait™ will be available in major grocery and retail stores nationwide beginning in late June. The suggested retail price for all 5.3-ounce cups is $1.49, while the 26-ounce tubs are $4.99.