Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
FoodserviceBakeryFlours, Grains & Pasta

Versatile Bakery Foods Address a Multitude of Menu Trends

Bakeries help restaurant operator customers—and consumers—address concerns related to clean label, health and ingredients sourced responsibly.

By Robert Garrison
Gluten-Free Brownie

FABI award winner addresses interests in gluten free, ingredient sourcing.
PHOTO COURTESY OF SWEET STREET DESSERTS (WWW.SWEETSTREET.COM)

August 15, 2018

Here's an example of flour power. When the National Restaurant Association (NRA) announced its 2018 annual Food and Beverage (FABI) award honorees, nine of the 36 winners were bakery products and/or baking companies.

Speaking of all that dough, it’s not a stretch to see how the FABI winning items—and many more new products throughout the industry—address consumer interests (and operator needs) for artisanal, ethnic, snacking and/or clean label and sustainable attributes. 

If the FABI awards are any indication, it’s clear that bakeries still are helping restaurant operator customers—and consumers—address concerns related to clean label, health and/or ingredients sourced responsibly (certified). 

Among the FABI award winners was Simply Baguette, from Montreal’s Bridor Inc. Judges noted that diners will appreciate its simple, small ingredient list: only flour, water, yeast, levain (sourdough starter), salt and malt. Other FABI winners were Smart Flour Foods, Austin, Texas, for its Gluten-Free Hoagie Roll; Wild Flour Bakery, Longmont, Colo., for its Gourmet Gluten-Free Cookie Dough; and Sweet Street Desserts, Reading, Pa., for its individually wrapped Manifesto Gluten-Free Brownie. In the last case, Sweet Street notes its brownie uses cage-free eggs and a dark Honduran chocolate sourced from a women’s cocoa collective.


It's clear that bakeries still are helping restaurant operator customers—and consumers—address concerns related to clean label, health and/or ingredients sourced responsibly (certified).


Still more NRA exhibitors also targeted the same trends. Boulart Inc., Toronto, used the show to debut its Everything Bun, which officials said was “inspired by the popular bagel flavor but … redesigned as a ciabatta bun.” The pre-sliced bun also has few ingredients, is Non-GMO Project Verified, and is free of preservatives, additives and added sugar. It also is low fat, free of trans fat, and offers a good source of iron.

More companies emphasized ancient grains. For its part, Smart Flour Foods also introduced a line of gluten-free ancient grain Tavern Style Crusts, dessert bars, snack bites, Hoagie rolls and buns (featuring a proprietary sorghum, amaranth and teff blend). Canada’s Stonefire Authentic Flatbreads, Toronto, also introduced Stonefire Ancient Grain Mini Naan including quinoa, spelt, buckwheat, kamut and a touch of honey.

Emphasizing sustainability this spring was foodservice distributing giant US Foods, Rosemont, Ill. The company promoted 26 new offerings in its Serve Good private label business including a Devonshire Premium Banana Chocolate Swirl Cake. Inspired by a Minnesota State Fair award-winning recipe, the cake features Fair Trade Certified semi-sweet chocolate and cocoa powder, Fair Trade Certified granulated and powdered sugar and Rainforest Alliance Certified banana puree. 

Last fall, La Brea Bakery, Los Angeles, introduced two La Brea Bakery Reserve Demi-Baguettes (French and Sourdough) exclusively in Kroger supermarket in-store bakeries. Officials noted that the 8oz Demi-Baguettes are “traceable from seed to loaf” and made with single-origin Fortuna Wheat, an heirloom cultivar farmed for flavor in Big Sky Country, Mon., using sustainable farming practices.

Another FABI award winner was a Florentine Honey Almond Bar from The Eli’s Cheesecake Company, Chciago. Eli’s notes that the product is handmade in small batches and features a “house-made” honey glaze with honey harvested by students at The Chicago High School for Agricultural Sciences. 

Still other NRA exhibitors blended artisan attributes with ethnic appeal. Another FABI winner was ACE Bakery, Mississauga, Ont. (part of Weston Foods Foodservice) and its Mini Schiacciatas premium Tuscan flatbreads. One-inch thick and pre-sliced, operators can use them for an authentic flatbread, an open-face sandwich or even a folded taco. Also touting ethnic appeal was NRA exhibitor Signature Breads, Chelsea, Mass.; which offers a Mexican street food style Torta Roll (also known as a Telera bun), as well as Sesame Steamed Slider Buns. 

Among those bridging the gap between ethnic bakery foods and snacks is Brazil’s Ofner, a Sao Paulo-based company known for confections, cakes, drinks and snacks. One the company’s NRA offerings was Pão de Queijo, a traditional Brazilian soft dough with a crispy shell, with parmesan flavor. It’s made with tapioca dough, egg, blend of cheese, whole milk and salt.

Still more bite-size bakery snacks offer more grab-and-go health appeal. This year saw PepsiCo leverage its Naked juice brand and extend it—at both retail and foodservice—into a line of snack bars. One of the 2018 FABI winners were new Naked Bars, a line of chilled fruit, nut and veggie bars. Offering the convenient nutrition and delicious taste for which Naked is known, the bars contain no preservatives, are excellent sources of vitamins A, C, E and iron and are verified by the Non-GMO Project.

Also targeting smart snacking is Susie’s Smart Cookie, Katonah, N.Y., which says its individually wrapped all natural oatmeal cookies (in four flavors) are rich in whole grains, fiber, protein and 2g of Omega-3 oils per serving. Likewise, Cookietree bakeries, Salt Lake City, used NRA to tout whole grain cookies and brownies that deliver one grain equivalent credit per serving in school foodservice.

Speaking of schools, one of the nation’s largest bakers, General Mills Foodservice, has been quite busy. During the past 12 to 18 months, the Minneapolis-based company has introduced Pillsbury Non-Whole Grain Biscuits, reformulated Pillsbury Mini Pancakes, a Pillsbury French Bread, Annie’s Cheddar Bunnies and Pillsbury Filled Crescents.

CATEGORY CROSS-UP: BAKERY

NRA's annual food show featured several bakers with cross-category related items—embracing everything from cauliflower to coffee beverages.

Venice Bakery Gluten-Free Pizza DoughGluten-free pizza dough specialist Venice Bakery, Torrance, Calif., won two FABI awards. One was for its Plant Based Gluten-Free Crusts, in Broccoli Cheddar and Seasoned Cauliflower varieties. It also won for a new Gluten-Free Low Carb Cauliflower Pizza Crust, a 10" crust with 26g of protein and only 3g of net carbs.

 

Aunt Millie's Bakehouse Daily KneadsAunt Millie's Bakehouse, Fort Wayne, Ind., introduced Daily Kneads, a line of whole grain, all natural Non-GMO breads, buns and flatbreads—with each serving providing at least one-half cup vegetable serving. Varieties include Carrot & Pumpkin, Red Pepper, Spinach & Leek, Sweet Beet and Tomato & Basil.

 

CoffeeInAConeSouth Africa's CoffeeInACone Inc., Johannesburg, says it's created the "World's Most Instagrammable" coffee. Starting it 2015, it found a way to create a baked cone with an inside lining of chocolate that holds coffee and prevents leaks. The company now has US distribution from offices in Charlotte, N.C.

 

Originally appeared in the August, 2018 issue of Prepared Foods as Flour Power!

KEYWORDS: gluten-free restaurant menus

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Bob garrison 200x200
Bob Garrison came in from the cold. A founding editor of BNP Media's Refrigerated & Frozen Foods (R&FF) Bob has profiled industry-leading companies, explored corporate strategies and covered food product development trends at more than 150 leading private and CPG companies since 1989. He has chronicled the histories of leading brands and businesses, including Gorton's, ConAgra Frozen Foods (Banquet) and Swanson's frozen TV dinners. He also has interviewed or profiled such food industry leaders as Mike Harper (ConAgra), Don Tyson and frozen bagel icon Murray Lender.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Product of the Day
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    2025 Food and Beverage Trends
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Overhead view of Asian-inspired rice bowls, bao buns, shrimp, chicken, fresh vegetables, and chopsticks arranged on a dark wooden table.

UPFs: The Culinary Science View

Death Row Records Cannabis Nevada Products

Death Row Cannabis Expands into Nevada

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 22, 2025

Boost Flavour and Functionality in Plant-Based Beverages With Bio-Based Solutions

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Pillsbury_Fdsrv_900

    New Bakery Foods Address Issues of Convenience, Crave-Ability and Conscious Consumers

    See More
  • Article: Menu Trends Point to a Brighter Future -- December 2008

    See More
  • Korean Fried Broccoli

    2017 Restaurant Menu Trends

    See More

Related Products

See More Products
  • Sensory Analysis of Foods of Animal Origin

  • GlobalData_logo_blue_header.png

    Savory Baked Goods (Savory & Deli Foods) Market in the United States of America - Outlook to 2024...

  • Microbiology of Thermally Preserved Foods: Canning and Novel Physical Methods

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing