Garden Lites Focuses on ‘Veggies Made Great’
New packaging emphasizes vegetables as the primary ingredient in all Garden Lites products
Garden Lites unveiled a major brand refresh to strengthen its unique positioning. Garden Lites is prominently featuring its new sub-brand name “Veggies Made Great” on its packaging and boldly highlights “veggies as the #1 ingredient.”
The bright green look of “Veggies Made Great” on every package signals a shift in the visual language in which Garden Lites emphasizes vegetables as the primary ingredient in all Garden Lites products. The packaging change also helps highlight the company’s dedication to clean and simple, gluten free, non-GMO, nut free and kosher ingredients as well as proudly displaying the prestigious Good Housekeeping Nutrition Seal of Approval, the first health-conscious, lifestyle-aware seal in the food and beverage industry. The back of the package also show the ingredients in a clear veggie wheel graphic.