Frito-Lay Snackable Notes
Packaging innovation gives parents a "canvas" to write directly onto snack bags
According to a recent Frito-Lay Variety Packs survey, the majority of parents (75%) worry about their kids' happiness while they are at school, and 81% stated that they seek ways to give their kids encouragement when they are apart. That's why Frito-Lay Variety Packs, one of the flagship brands from PepsiCo's Frito-Lay division, is giving parents a simple and convenient way to provide love and encouragement during the school day with the launch of Snackable Notes.
Available now until September 9, specially-marked Frito-Lay Variety Packs will contain chip bags that have a talk bubble where parents can write a note directly on their kids' favorite Frito-Lay Variety Packs flavor. The program, Snackable Notes, reinvigorates the classic lunch note and gives mom and dad a new and creative way to connect with their kids during the school day when they're apart.