HIPPEAS Names New CEO
Joe Serventi to become global CEO, founder, Livio Bisterzo to transition into chairman role
HIPPEAS® Organic Chickpea Puffs announces that Joe Serventi, who joined the company in early 2017 as General Manager, has been elevated to Global CEO. In addition, HIPPEAS founder, Livio Bisterzo has transitioned into Chairman for the company.
When Serventi joined HIPPEAS as General Manager in March of 2017 he had a focus on building the business nationwide to drive cross-channel distribution among traditional, natural and club retailers. Currently, the brand is available in nearly 100,000 retail locations and has seen triple digit growth over the same period last year.
As part of the new management structure, Serventi will oversee the business globally in his new role as CEO. Bisterzo will continue to be actively involved in the business as the Chairman and Founder overseeing brand marketing, innovation and the company’s charitable work.
Prior to joining HIPPEAS, Serventi served as the Executive Vice President at barkTHINS, where he built out the organizational infrastructure while establishing the unique snack brand in the competitive marketplace, culminating in the company’s sale to Hershey’s. Before barkTHINS, Serventi was an instrumental member of the Pirate Brands (Pirate’s Booty) management team, where they revitalized the then stagnant brand before selling to B & G Foods. Serventi began his brand building career spending ten years at Glaceau (vitaminwater and smartwater), where he learned from and worked with the best in the industry, taking a start up to a $1B+ brand which eventually sold to Coke.
Serial entrepreneur, Livio Bisterzo, has a proven track record of starting successful businesses spanning several industries, including: hospitality, lifestyle, food and beverage brands like Kyoku men’s grooming and super juice Little Miracles.
HIPPEAS organic chickpea puffs are USDA organic, certified gluten-free, Non-GMO, vegan and totally delicious. With 4g of protein and only 130 calories per 1-ounce serving, HIPPEAS are the new go-to snack for those looking for a great-tasting, better-for-you snack. They come in five far-out flavors: Vegan White Cheddar, Bohemian Barbecue, Sriracha Sunrise, Pepper Power and Far Out Fajita.