Sun-ripened, spicy chili pepper is balanced to perfection with vinegar, subtle garlic nuances and a pinch of salt topped with a burst of fresh squeezed lime. This bold flavor can be used in a variety of applications such as alcoholic and non-alcoholic beverages, savory products including entrees, snacks, bars, dips, sauces and dressings and baked goods.
Sriracha is a type of hot sauce or chili paste made from chili peppers, distilled vinegar, garlic, sugar and salt. It is believed to have originated in Sri Racha, Thailand. Huy Fong Foods, Inc. has become synonymous with Sriracha also known as “Rooster Sauce” because of the iconic rooster illustration on the bottle. Sriracha is so popular that in September 2018 it was one of 300 new words Merriam-Webster added to the Official Scrabble Players dictionary.
Multicultural consumers crave globally inspired bold flavors with an affinity to spicy directions. Hot sauce sales are on fire and continue to grow. According to IBISWorld, the Hot Sauce production industry has grown by 4.1% to reach $2 billion in 2018. In addition, in the past five years, the number of hot sauce businesses has grown by 8.6%. McIlhenny (Tabasco brand), McCormick (Frank’s Red Hot brand), and Huy Fong Foods, Inc. are the leading U.S. hot sauce producers.
National Hot Sauce Day is observed annually on January 22, so mark your calendars.