La Brea Bakery announced that it is partnering with Nancy Silverton to celebrate the brand’s 30th anniversary. Silverton founded the bakery in Los Angeles in 1989, and is credited with bringing the artisan bread movement to the United States. During her tenure at the bakery, La Brea Bakery gained both local and national attention for its old-world baking techniques by employing the traditions of true artisanal bread. To this day, the bakery uses Silverton’s original sourdough starter in the entire lineup of breads.
WATCH A VIDEO ABOUT LA BREA BAKERY'S ANNIVERSARY
La Brea Bakery first opened its doors on South La Brea Avenue in 1989. Within a few short months, lines formed around the block as customers hoped to get their hands on one of the bakery’s coveted baguettes. In the early 1990s, a larger bakery opened in central Los Angeles to serve growing demand from stores and restaurants across southern California. The bakery’s archetypal breads – which included the French Baguette, Rosemary Olive Oil, Country White Sourdough and Whole Grain – quickly grew to include more varieties and new flavors.
In the late 1990s, La Brea Bakery opened its second café at Downtown Disney in Anaheim and, shortly thereafter, the breads became available on a nationwide scale. Despite its growth, the team behind La Brea Bakery has never lost sight of the original artisan baking process, which the brand upholds today.
To commemorate this milestone, Nancy Silverton is working with La Brea Bakery to develop new, special edition breads. La Brea Bakery Founders line is set to launch later this year and will include items featuring ingredients like sprouted grains, alternative flours and, as always, Nancy’s original sourdough starter.