Curion Names eFive Leadership
Kevin F. Coleman joins Curion as General Managing Director of Sales for new Division eFive
Kevin Coleman joined Chicago-based Curion as General Manager, Director of Sales. He will head up the new eFive™ business. Parent Company, Curion, is a leading provider of consumer research and sensory testing for both legacy and challenger brands in the food & beverage, personal care, fragrance and home care categories. Coleman has a track record from companies such as ShopperTrak, Digsite and Brandmuscle where he grew accounts, achieved year-over-year growth and collaborated with marketing teams to drive brand awareness.
"Throughout Kevin's career, he has met and surpassed sales quotas to the tune of millions in new business. The bulk of his career has been spent in disciplines around consumer research. So he brings valuable knowledge and experience — he knows how to win," said Curion CEO Sean Bisceglia.
The newly launched eFive™ division offers a suite of research services designed to speed the path to market for challenger brands. Clients will get robust research findings quickly — from initial client inquiry and consumer recruitment to questionnaire development, fielding and analysis. Qualified participants are recruited from eFive's vast database. They complete product evaluations in one of the company's facilities or in their homes, or participate in moderated focus groups.
"I am excited to set the bar high with eFive™," says Coleman. "Many of our clients are emerging brands and face tough challenges bringing fresh new concepts to market. eFive™ will give them the kind of consumer insights legacy brands employ. Our experienced researchers deliver clear findings from target consumers with speed and accuracy, and at an affordable cost."
Coleman started his career in sales as a recruiter for DeVry University. He then served as Senior Sales Team Lead at Marketwired, where he topped a sales quota greater than100 percent for three years running. Prior to joining Curion, Kevin Coleman set performance and sales records for Digsite, a social-media style consumer insights company. His career includes a stellar background in sales while serving as a brand ambassador.
Adds Bisceglia, "With eFive, we are providing a sophisticated platform for sensory testing that emerging brands can leverage to take innovation to market with speed — and backed by consumer insight."
Curion is a full-service product and sensory insights firm. Curion mitigates risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to your consumers. This is accomplished with world-class people, sensory processes, facilities, and data insights. These insights provide a wealth of information such as: product readiness for launch, consumer purchase decision process, market and demographic opportunity, flavor and texture profiles, competitive landscape and more. Curion was formed with the merger of Q Research Solutions and Tragon Corp.