Alyssa Hayes has been named vice president of data and consumer insights for Chicago-based Curion. Curion is a leading provider of consumer research and product sensory testing for both legacy and challenger brands in the food and beverage, personal care, fragrance, and home care categories.

Hayes is an experienced leader of data and research and has a history of providing insights that are used to drive decisions throughout organizations.

At Curion, Hayes will lead her team with a focus on delivering insights and strategic recommendations to clients. She will immediately create a team that will provide the best analytics, but above all, streamline the process and drive efficiency in the company's data services and analytics teams. 

Prior to joining Curion, Hayes worked at Gogo and served as senior director of data strategy and insights. While there, she led a team responsible for delivering insights and recommendations leveraging database analytics, web analytics, and qualitative and quantitative research findings. Additionally, she improved the organization's insights and decision-making capabilities by establishing an internally managed customer panel used for ad-hoc monthly research projects.