The Natural Products Consulting Institute is offering their popular seminar and networking event titled: Becoming a More Effective Sales Manager in the Natural and Specialty Channels. These are ideal for entrepreneurs, new hires, experienced veterans new to the channels, and others looking for a refresher course with great networking and problem solving. They are also great for customer service, marketing and financial staff who could benefit from a greater understanding of the sales process and trade spending. 

These full day workshops cover all aspects of an effective sales management including budgeting and planning, pricing and margins, distributor and retailer programs, working effectively with brokers, trade spending management, deductions, effective sales calls and using syndicated data.  This year we are including sections on KeHE Distributors, Costco, Amazon, eCommerce, Price Increase and Case Pack changes, Navigating Whole Foods, Canada, Digital Couponing, the Chain Drug Channel, and guest speakers from Kroger, Ibotta and SPINS.

There will also be ample time to address individual company issues and challenges by the presenters and peers in the room. It is also an outstanding networking event. Presentations and participant contact info will be provided to all attendees. 

The seminar will be led by Bob Burke and John Maggiore. Bob Burke is co-author of The Natural Products Field Manual. Bob is a consultant in the natural and specialty products industry and former VP of Sales and Corporate Development at Stonyfield Farm. John Maggiore is the former Category Manager of Natural Foods at Stop & Shop and will be speaking on selling to supermarkets and succeeding in the mainstream grocery channel. Special guest speakers include Drew Hopp of 8451 and Kroger, Matt Filippini of Ibotta and Tim Sperry, former Grocery Director for Whole Foods, North Atlantic Division, Tim will speak on succeeding at Whole Foods. Additional speakers include Katie Paul from KeHE, Jason Loughrin from SPINS, Cambria Copeland on succeeding with Amazon, James Curley on implementing case-pack changes and price increases, Andy Paul providing the broker perspective, Lisa Stahl from Johnson O’Hare on succeeding in the chain drug channel and Walgreens, Rob Mortensen of REM Ltd on Canada and Jeremy Smith on succeeding at Costco and the Club Channel. 

Valued sponsors of the event are: Alliant Americas, Airline Emporium, RJW Logistics, Marlo Marketing, Whole Brain Consulting, Force Brands, Velocity Sales Management, The Opal Group, Upgrade Partners, FDM Sales Management, Whole Planet Jobs, FMI Emerge, and Whipstitch Capital. 

The seminars will be held on May 1-2, 2019 at Alliant Americas, in Chicago. Day 1 is $699, Day 2 is $899, register by April 15 and save $100 on each. Register for both days by April 15 for $1,099, a savings of almost $500. Additional discounts are available for additional people from the same company.  Special rate available to companies wishing to send 4 or more people to the seminars.

For more information, please visit:   and click on “Sales Seminar” to see the registration form. You are also welcome to call 978-886-1052 or email: