Viva 5: Nutritional Gummies
Viva 5 partners with Taura to develop, launch whole fruit-based nutritional gummies
Viva 5 Corporation, a US-based, leading health and wellness company specializing in innovative nutrient gummy production, has teamed up with Taura Natural Ingredients to bring novel 100% fruit-based gummy supplements to the North American market.
Gummies are a popular alternative to pills in the dietary supplement aisle, drawing both new consumers and those suffering from pill fatigue, and have taken market share away from traditional delivery forms like capsules and tablets. In fact, according to IRI market data, alternatives to pill form supplements made up 47% of dietary supplements in 2017, up from 34% in 2015. New research from Transparency Market Research estimates that the gummy vitamin market will grow at a compound annual growth rate of 5.2% between 2017 and 2025 to reach $4.17 billion.
Yet, despite these sunny projections, traditional gummies come with several drawbacks. Many are created with animal-based gelatin, contain artificial colors and flavors or utilize an unhealthy sugar base.
Viva 5 and Taura have joined forces to create a next generation VMHS gummy that is healthier than traditional gelatin and pectin bases, without the need for unnatural sugar or even added sugar.
Thanks to Taura’s exclusive Ultra Rapid Concentration (URC®) process, these new gummies are flavored and sweetened with pure pieces of real fruit— good news for consumers concerned about the high refined sugar content in standard gummies.
URC technology quickly and precisely extracts moisture from the fruit to protect its integrity and create innovative real fruit materials with low water activity, high fruit content and long shelf life. As a result, this proprietary process creates shelf-stable pieces of fruit and fruit pastes that don’t require additional bulking agents, flavors, colors, sweeteners or preservatives—while delivering the taste and texture of real fruit.
The whole fruit gummies can also be customized with various fruits and vegetables, including organic versions, to suit consumer preferences.
“By partnering with Taura, we now have the ability to offer a truly clean and healthy alternative to traditional gummy supplements,” notes Albert Dahbour, executive vice president of sales at Viva 5 Corporation. “We are excited to be one of the first companies in the USA to deliver innovative, next generation vitamin gummies in the second half of this year. This will truly be a game changer for brands looking for a whole fruit based alternative in the popular and expanding
VMHS gummy market.”
For more information about Viva 5 Corporation, visit www.viva5corp.com
For more information about Taura Ingredients, visit www.tauraurc.com.