PB2 Foods rolled out PB2 Peanut Powder with Prebiotics & Probiotics – bringing the trend of offering additional functional benefits in new formulas to the nut butter market.
The new product is now available at Walmart locations nationwide and is expected to hit shelves in other retail locations beginning in September, when it also will be available on Amazon.
PB2 with Pre + Probiotics contains 6g of plant-based protein per 13g serving, which amounts to about 2 tablespoons. It also has just 60 calories and 1.5g of fat per serving, or roughly 90% less fat and nearly 70% fewer calories than traditional peanut butter.
The prebiotic found in PB2’s newest product, inulin, is a soluble dietary fiber that provides both functional and nutritional benefits, such as fiber fortification and the facilitation of calorie and sugar reduction. Inulin also promotes overall digestive health and enhances calcium absorption.
PB2 with Pre + Probiotics is also made with 1 billion CFUs of probiotic per serving. The probiotic bacillus coagulans, which in PB2 comes in a dried powder, is a live bacterium whose benefit is functional support for the gut. While most probiotics are pre-activated, requiring them to be in a refrigerated, liquid state, PB2’s probiotic element is in a dormant state at the point-of-purchase, creating a shelf-stable product. The probiotic only then becomes active once it reaches the right environment in a person’s gut. 
Another key ingredient in PB2’s new product is monk fruit extract. Dried and ground to a fine powder, the monk fruit extract serves as a natural sweetener, since PB2 with Pre + Probiotics has no added sugar. 
The sales price for a 6.5-ounce jar (184g) of PB2 Peanut Powder with Prebiotics & Probiotics will vary by channel, according to the company. At retail, the product is expected to sell for an estimated $4.99-$5.99 SRP.