Quinoa Corporation, the parent company of leading plant-based foods brand Ancient Harvest, announced the acquisition of the Pamela’s brand in a transaction that joins two heritage gluten-free pioneers. The acquisition more than doubles the business under Quinoa Corporation’s management, strengthens its ability to expand its retail footprint, and combines the gluten-free formulation expertise and supplier networks of both brands to facilitate new product development.

The two brands have complementary gluten-free product lines with virtually no overlap. Ancient Harvest’s portfolio includes quinoa, pasta, hot cereal, polenta and other plant-based protein products made from gluten-free superfoods. Pamela’s offerings range from gluten-free baking mixes and baking ingredients such as pancake mix and paleo flours to pasta meals, ramen, snack bars, cookies and graham crackers. 

Ancient Harvest and Pamela’s items will continue to be marketed under their respective brands, leveraging the name recognition and reputation that both companies have built over their respective three decades in business. 

The transaction closed on December 31, 2019.  Aspect Consumer Partners acted as exclusive financial advisor to Pamela’s in the transaction.  Financial details were not disclosed.