New soft drink brings together lemon-lime and ginger flavors in a single beverage
Sprite® Ginger is a new addition to the brand’s portfolio that brings together the classic lemon lime taste of Sprite® with a hit of Ginger flavor. Sprite® Ginger Zero Sugar is also available.
Launching in February 2020, Sprite® Ginger and Sprite® Ginger Zero Sugar will be available in 20oz and 2-liter PET bottles and 12oz can 12-packs.
A key trend has emerged in ready to drink (RTD) beverages, around blurring categories to offer taste variety & new benefits to consumers. Sprite® Ginger represents a cross-category blend of the bold taste of Sprite® with a hit of ginger flavor.
The ginger flavor in Sprite® Ginger was designed specifically to complement the lemon lime taste of Sprite®.
With the consumption of ginger-flavored sparkling soft drinks steadily rising over the past few years, Sprite® Ginger and Sprite® Ginger Zero Sugar offers a fresh take on this popular flavor trend.