Base Food, a Tokyo-based food tech company that creates nutritionally complete pantry staples, launched a new product called Base Bread. In some ways, this direct-to-consumer product is launched at a perfect time - given the grocery store shortages due to the COVID-19 outbreak, and consumers’ need for flexible, healthy WFH meal options.

Base Bread ships frozen and can be heated in a microwave. Base Bread is made with over 10 nutrient-rich ingredients, including whole wheat, soy, rice bran, chia seeds, chicory root, egg, and kelp. It includes 30 different nutrients and up to 14g of protein, 4g of fiber and 3.2mg of iron per serving.
Founded in Tokyo by Shun Hashimoto, Base Food brings a unique approach to food development. Base Food’s core products (Base Pasta and Base Bread) deliver the same satisfying taste of conventional dietary staples, but with unique nutrient profiles. Shun’s mission to transform the “base” element of any meal has generated significant buzz in Japan.
The company has been tracking how COVID-19 has affected the availability of popular food items. After seeing more of the initial impacts of COVID-19 in Asia, the Base Food team rushed harder to bring its Base Bread product to the US.
Base Food’s products are available for delivery via their website. After shipment, the products take 1-2 days to arrive. With contactless delivery, the customers can get a long-lasting supply of Base Food products, which are marked by their clean ingredients and nutrient balance.
Base Bread is a nutritionally balanced bread, containing 1/3 of the recommended daily values in one meal (2 bread rolls). Base Bread ships to seven states on the west coast including Arizona, Oregon, California, Colorado, Nevada, Utah, and Washington State. Customers can choose between monthly delivery and a one-time subscription option. The suggested retail price is $2.99 for subscription, $3.33 for one-time purchase