Sesajal S.A. de C.V. Announces Minority Investment in Rhythm Superfoods
Producer of culinary oils, seeds and grains furthers commitment to better-for-you products with investment in Texas-based superfood snack brand
Sesajal S.A. de C.V. announced that it has taken a minority investment in Rhythm Superfoods, a US-based manufacturer of organic and non-GMO innovative plant-based superfood snacks. As part of the investment, the two companies will partner to continue to drive growth, expand capacity, as well as increase investments in marketing initiatives and new product innovation.
Rhythm Superfoods is a leader in plant-based snacking with their first-to-market Kale Chips, Beet Chips, Carrot Sticks, Mango Bites, Pineapple Chips and most recently their Cauliflower Bites. All of their nutrient-dense products are certified Organic, Non-GMO project verified, and certified Gluten Free. Rhythm Superfoods’ snacks are currently available online and at most retailers nationwide for $3.99 to $4.99 depending on the product.
Other investors in Rhythm Superfoods include 301 INC, Blueberry Ventures and the CircleUp Growth Fund.
“Sesajal has been an invaluable partner of Rhythm Superfoods for a number of years,” says Scott Jensen, CEO of Rhythm Superfoods. “Their strategic counsel and mentorship has allowed us incredible opportunities to increase distribution as well as drive growth across multiple categories. We hope to continue leveraging Sesajal’s support to reach many more U.S. consumers and continue with new product innovation.”
“We couldn’t be more thrilled to continue our partnership with Scott and his team at Rhythm Superfoods,” says Iñigo Gonzalez, CEO of Sesajal. “We’ve watched this brand grow, evolve and consistently deliver on developing innovative superfood snacks that align perfectly with Sesajal’s mission of bringing more better-for-you products to the masses.”
Sesajal is a leading global producer of vegetable oils, grains, seeds and other flavor ingredients – and is the largest producer of avocado oil in the world and the largest producer of sesame oil in North America. As part of its focus on identifying and investing in better-for-you food brands, Sesajal acquired a 50% stake in Chosen Foods in 2015, before ultimately acquiring the rest of the business in 2017. Chosen Foods is the leading producer of 100% pure avocado oil and the creator of avocado-inspired cooking sprays, mayos, dressing, simmer sauces, guacamole and salsa.