Sonoma Brands, a private equity investor and incubator focused on emerging consumer brands led by Sonoma-based Jon Sebastiani, who is also the founder and creative force behind the acclaimed premium jerky brand KRAVE, announces the completed acquisition of Chef’s Cut Real Jerky Co.™ for an undisclosed amount. The acquisition, led by Sonoma Brands managing director Kevin Murphy, follows Sonoma Brands’ acquisition of KRAVE from The Hershey Company in June 2020, thus joining two chef-crafted, premium jerky brands to create a powerhouse portfolio of brands within the meat snacking space.
Chef’s Cut was founded in 2009 with a mission to create the best tasting, highest quality real jerky on the market. The brand has built a roster of products including jerky, meat sticks and biltong that are made with the real ingredients and premium cuts of steak. Under Sebastiani’s leadership, Chef’s Cut will continue to develop alongside Krave as part of a portfolio brands in the premium meat snacking space.
Sebastiani founded KRAVE with the inspiration to elevate the jerky snacking experience beyond a gas station staple, thus sparking the jerky renaissance, which culminated in the brand’s acquisition by The Hershey Company in 2015. Following the incredibly successful sale of KRAVE, Sebastiani began his next chapter in forming Sonoma Brands, which has both developed and incubated brands in the food and beverage space, such as SMASHMALLOW premium snackable marshmallows, as well as made strategic investments in high growth consumer brands including Christina Tosi’s acclaimed Milk Bar, Hum Nutrition vitamins and supplements, Beekeeper’s Naturals health solutions and more. Under the Sonoma Brands umbrella, the new portfolio of brands is well positioned to lead the meat snacks category to new heights.