Christine Mei is a global leader with over 30 years of CPG industry experience, having enjoyed assignments living in the US, China, and Hong Kong. She has built her career across a wide spectrum of roles in marketing, strategy, sales, and operations while having managed teams around the world in developed, developing, and emerging countries. Mei has held various leadership positions at companies including Beiersdorf, Royal Philips, The Coca-Cola Company, Nike and Procter & Gamble. She holds a B.S. degree in Chemical Engineering from The University of Texas and an MBA from Rice University. Most recently, she has been an investor and mentor for SKU, a CPG accelerator based in Austin, Texas, where she advised start-up companies.

Previously, co-founder Chris Kerr held the title of CEO. With Mei's appointment, Kerr will remain active and involved in his role as executive chair, working alongside Mei and the team to steer the growth of the company. Mei's Austin presence further establishes Good Catch's footprint in a city known for its start-up culture.

With Mei's appointment as CEO, Good Catch plans to continue its momentum as a leader in the plant-based protein sector. Following a start to the year with the news of a $36.8 million Series B Financing Round, Good Catch expanded its distribution footprint on an international scale with its Tesco launch in the UK. In recent months, Good Catch announced a joint distribution venture with Bumble Bee Foods.